Look, I don't care whether
Facebook exposes our identities to advertisers or not. Just
tell your users what you're up to -- and let them make the call!
Facebook and MySpace sent advertisers code that identified which specific users were clicking on ads, the Wall Street Journal reported today, citing a report at AT&T Labs and Worcester Polytechnic Institute.
In some cases, Facebook advertisers were able to view these users' names, ages, hometowns and occupations.
Facebook founder Mark Zuckerberg is getting
some really bad P.R. over this and other recent privacy blunders.
Facebook has attracted criticism in recent weeks for the perceived complexity of its privacy settings, and the fact that users have to opt-out of sharing some of their information with third parties, rather than give explicit consent by opting in. Although Facebook is expected to look again at its privacy policy in the coming weeks, it may not be enough to halt an online campaign for a mass Facebook "suicide" on May 31, with thousands of users encouraged to delete their accounts.
If you're ready to quit Facebook, you're not alone. Approximately
60% of users are ready to fire Facebook, according to
a recent poll by security vendor Sophos. More than 12,000 have signed up to do so on
QuitFaceBook.com.
Elinor Mills
gives you the skinny on terminating your account.
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