The Seven Stages of Targeted Marketing



The seven stages of targeted marketing are described in this brief and compelling article directed at those of us who are marketing-stunted.



"The 7 stages, involving a mixture of tele-research, direct mail and telesales, are listed below. Each stage will be described in more detail later in this article:



Selection of key target market sectors: identifying what types of customers you want to do business with.



List research: compiling lists of potential customers.



Telephone research: to ensure that the information gained from the lists is accurate, and to get any supplementary information not included in the mailing lists.



Prospect selection: based on the lists and telephone research, to eliminate any inappropriate prospects and / or to produce a smaller, manageable sub-list for this particular mailing.



Mailshot: sending out a letter and appropriate sales literature to the selected prospects.



Telephone follow-up: this is where you really go for whatever it is you are wanting - a sales meeting, a trial order, the opportunity to quote... whatever is your objective.



Recording, measuring, monitoring: so that you know what has worked, what has not, what actions you need to take next."



Targeted marketing: how to do it