GENIUS: Pepsi's Obama-style Branding Helped Crush Its Market Share

Who could have predicted that attaching your brand to an inexperienced, Alinsky-trained community organizer would turn out badly?

When Diet Coke surpassed Pepsi to become the No.2 soda in America, it was as if the Cola Wars had finally declared a winner: Coca-Cola...

[Much of the blame] has to do with the astronomical number of gaffes Pepsi has made in the past few years, particularly in its brand management and the way it has branded its flagship product...

Pepsi's 2009 logo redesign was dogged by political distractions

Pepsi paid Arnell Group an outrageous $1 million for this logo, which isn't drastically different from its predecessor.

The logo also made headlines for resembling that of newly elected President Obama...

...Coupled with Pepsi's new slogans -- "Yes You Can" and "Choose Change" -- the company was criticized for copying Obama's award-winning campaign and aligning itself with it at the same time.

Pepsi CEO Indra Nooyi, in the job for about five years, was reportedly a huge Obama backer and behind the re-branding decision. Brilliant strategy: piss off half the country with your brand. I'd rather drink tap water than a Pepsi.