A peek into movie theater economics

I can't say I've ever been happy paying the hucksters at our local movie theater for any of their outlandishly priced food and beverage items. Four bucks for a large diet coke? Five bucks for a big bucket of popcorn (hold the artificial, butter-flavored grease, please...)?

Am I just cheap... or crazy-like-a-fox thrifty?

For the answer to that... and other compelling questions, check out Ars Technica's rectascopic peek into movie theater economics.